Toronto Fashion Week has a new name and a new title sponsor. Last night the Fashion Design Council of Canada announced that World MasterCard would take over the title sponsorship of Canada's semi-annual event. World MasterCard replaces LG, the brand which had been Toronto Fashion Week's title sponsor since 2009.

"It is a great honour to welcome World MasterCard as the title sponsor of Fashion Week as we continue to grow our own fashion landscape with their global endorsement." - FDCC president Robin Kay

World MasterCard will also bring a little fashion week fun to everyday Torontonians through its retail program, Stylicity. By partnering with local businesses Stylicity provides consumers with unique experiences, designer events and discounts at some of the hottest restaurants, shops, and exclusive spas in the city.

World MasterCard Fashion Week will host over 60 designer runway shows and presentations as part of Canada's fall/winter 2012 collections this March at David Pecaut Square.

What do you think of Toronto Fashion Week's new name and logo?

Update: Maybelline New York has become the official makeup sponsor for World MasterCard Fashion Week in Toronto.

www.worldmastercardfashionweek.com

: 10:34 AM in Toronto Fashion Week