Christopher Turner   Jan 14, 2010 42 Comments
Last year one of my fave fashion advertising campaigns came from Emporio Armani. Both the women's and the men's underwear advertising campaigns (starring Victoria and David Beckham) were just so incredibly sexy. Sadly both Victoria and David are moving on from underwear modelling this year. Victoria is focusing solely on her own fashion career and David's kickin' the ball around the field. Now despite saying bye to the beautiful Beckhams, Emporio Armani was determined to keep the hot factor in their ads for 2010... so it wasn't too big a surprise when they announced that they had hired actress Megan Fox to be the new face of the worldwide advertising campaign for Emporio Armani women’s underwear and soccer stud Cristiano Ronaldo to be the new face for the men's campaign.

Megan Fox shot on location in Los Angeles and here's a look at her incredibly sexy shots:

Emporio_Armani_Underwear_Megan-Fox_1
Emporio_Armani_Underwear_Megan-Fox_2
Emporio_Armani_Underwear_Megan-Fox_3


Ummm... hello hotness! Of course it is no surprise... I mean who didn't think the girl was going to sex things up? Oh yeah... I guess I should mention that Megan is also the face of Armani denim campaign for spring 2010. Here's a look:

Emporio_Armani_Denim_Megan-Fox_1
Emporio_Armani_Denim_Megan-Fox_2


Obviously not as hot as the underwear ads but the girl still looks pretty sexy... even with the memories of the 80's that seem to be going on.

David's replacement doesn't disappoint either... although for many Cristiano will always be the poor man's David. Love him or hate him... the Portuguese footballer dropped his pants and showed off his super buff bod for his campaign:

Emporio_Armani_Underwear_Cristiano-Ronaldo_1
Emporio_Armani_Underwear_Cristiano-Ronaldo_2


Like Megan... we also get a glimpse of Cristiano with some pants on for the Armani denim campaign.

Emporio_Armani_Denim_Cristiano-Ronaldo_2
Emporio_Armani_Denim_Cristiano-Ronaldo_1


Both campaigns were shot by renowned fashion photographers Mert Alas and Marcus Piggott. (Seriously... how many campaigns is that for them this season?)

What does everyone think of Megan and Cristiano's Emporio modelling gigs? Do they measure up to the incredibly high standards set by the Beckhams last year?

(Images courtesy of: Emporio Armani)
: 8:03 AM in Ad Campaigns, Emporio Armani, Megan Fox, Mert & Marcus
42 Comments

my problem is id fit into her pants better

I'll say this and only this... I'd turn lesbian over that first Megan Fox shot.

the only thing that concerns me is that ronaldo is going to screw up his career with all this stupid distractions like modeling, first he moves to real madrid now this, the same thing happened to beckham, now look at him. his performance better not drop in the world cup.

Everyone needs to calm down. Bodies come in all shapes and sizes, and all of those sizes are beautiful. People need to put their personal oppinions asside to celebrate and love people the way that they're made.

ronnie is the man


Yes megan is gorgeous now.. but if you see pics of her BEFORE HER SURGERIES she really isn't all that. She's just average. I guess it's the nose job, botox, collagen injections and implants that's making her gorgeous. And honestly take any "average" girl... give them ALL that and they'd be gorgeous too. And besides if this girls getting botox at 22 years of age.. what's she gonna look like when she's 40? All i'm sating is that with that much work.. any girl can look pretty.

She's pretty and all but thats all there is to her. other then that shes as boring as her facial expression. Pesonally i would have picked somone different with more curves and a personality.

Boring boring boring

mmmm, I think they both are really beautiful but c'mon,,,too much photoshop.

.... Hair and makeup...or is that 'makeover'.... does a lot for a photoshoot eh!

she looks like a younger jennifer connely,but with way smaller breasts !

she looks like a young jennifer connely,but with smaller tits.

Cheap and trashy.

Megan Fox is "sultry look" personified.
But without "happy look", "cutesy look", "playful look" etc. she comes off stiff and impersonal, to me.
Her movies show her character off much better than these pictures.
There are many beautiful women in the world that come across less plastic and I think Megan was not the right choice.
I think that Kim Kardashian would have been a better choice.

Cheap and trashy.... did I mention boring?

yo tats gay megan looks crazy hot!!!

HMMMMM I like how the male model is nice and buffed and works hard at his body, and Megan Fox looks like she is on a diet of cocaine and jello. Like yeah she is super hot, but would rather look at a chick who has a healthy body.

Bob's comment is disgraceful and perverted. he should be reported to a registry. Is there no moderating?

ronaldo isnt exactly changing his face either lol

Megan has a gergeous body with a small waist and hips. It certainly doesn't say 12 year old boy. Instead it projects an image of health and youth which is part of natural selection. It is not natural to be attracted to oversized menapausal (SP????) women anyway she is beutiful and proportional and it would take 2 minutes of talking to here to realize she is not 12.

Not a fan of Megan Fox at all. She's pretty I guess but I find she looks bitchy all the time. Maybe it's just the facial expression but I agree that she always has the same expression. Not only in these pictures either but everytime you see her.

Hey boys and girls...relax !! Its just an advertisement for Armani! None of these models are professional models...they're just an image based on today's perception of sexy, athleticism, beauty, fashion! Are you looking at the models or the clothes?

Personally i think there are better models out there, and better photographers...and better actresses, better clothes, etc...there will always be better and nicer! It depends on everyones tastes!

But the chosen 2 this time..i think did a great job, combining all of the elements plus their own little style and personality! Whether you like it or not!

Contrary to a lot of guys here and girls...a woman doesn't need to have some some meat on her bones...to be a real woman! Neither does a real man need to have a six pack...but it does look good with clothes....if you have a sexy, well proportioned body and an interesting face!

So 2 thumbs up for both of them!

Personally, I think Megan Fox is a good choice. She's only in her twenties and she hasn't had a child yet, so it stands to reason her hips would still be thin(ner). Also, maybe her genetic heritage is filled with women who had slim hips when they were young... just a thought.
Personally, I don't like Kim Kardashian at all. I don't like her singing or her dancing (which if a pole is involved, as it usually is, could be considered similar to striptease). She does have a curvier body, but it is still thin compared to the women who frequented Renaisance paintings... then again, which Hollywood starlet wouldn't isn't! :P
Just be grateful people... at least they didn't use Kate Moss. Then we wouldn't be arguing whether she has the body of a twelve year old or not; we be arguing whether she had survived a plague or a famine!

Ummmm, Mr Randy Matthews can you read? If you could, you would see that my comment about comparing Megan's exceptionally young and underdeveloped curves to that of my 12 year daughter ...is said from a MOTHER's perspective, not a "freak" or perv (do u read names at all?). Many ignorant people like you have a very unhealthy view of what sexy is these days, it is very sad. It is sad because "girls" like Megan, and idiots who find her attractive like you... are the real perverts ...and promoting her look makes so many other pervs like you who do check out my daughter and her firends (because they look no different) and it is disturbing. 12 or 13 these days looks alot like 20-23 ....it's not just a NUMBER anymore. Just because Megan is 23 makes it all ok?? Even though her body looks like a 12 year old's?? I know this because my daughter is 12 and looks just like her!! What are your facts based on??? Sexy is not a pretty face and body of a 12 year old in underwear. There are too many people like you Randy who just follow the crowd because thats what everyone else does. Boring!! Read the comment from "abc". Then do yourself a favor today ... educate yourself and perhaps even add a little bit of culture to your narrow mind and life. Right on "abc" for your intelligent thoughts.

You know mun Megan is Hot like a Sauna... mun

Ok there Randy, take it easy. Clearly he hit a soft spot that you have for Miss Fox. All i'd like to say, is that, aside Megan being one of the hottest girls at the moment, a real woman has shape. Fox does look like a young girl right out of highschool. She is beautiful, i will admit, as opposed to Kim Kardashian, yes, she may be trashy but the woman looks like a woman! Shape wise. A vase shape should i say, leaving a lot more to look at then just skin, bone, and piece of clothing.

Wow people....no one is saying that they like to watch twelve year olds....listen to what the words are saying. Women being portrayed in that manner is not realistic, little girls who indentify themselves with that kind of figure will want to go out and look like that and then the real pervs come out of the woodwork. And us real women laugh at those ads 'cause it's just not realistic (insert immature comment here) Women should be portrayed more like the ladies in the 50's ie....Marylin Monroe, Jane Seymor etc...it's alot sexier and appealing. But I am fully aware that everyone has thier own perception of what beauty is. Megan is very beautiful but like any hollywood star way too thin. Oh and Kim Kardashian was used as an example as a curvy, sexy woman of our times. The female body is that of beauty, for its curves and sensualtiy, not bones and thin stick legs and arms.

OMG you people!! Megan is soooo much better than V. Beckam...Beckman is all fake boobs and anorexic body. As for the guy who thinks it's like looking at his 12 year old daughter and her friends...freak!!! Is that what your perverted little mind sees when you look at your own daughter? As for Megan facial expressions...if the photographer did not want her that way, he would have her change it...

Kim Kardashian is too trashy looking for armani

I think she is hot, no doubt in my mind, i am straight but I would do anything to her, the blue eyes with black hair is so stoning she has a perfect body. and for cristiano, very hot body although i like them a bit bigger than that but I would just change the face he looks too gay. I ll do them both.

Although Megan is pretty, it makes me feel uncomfortable looking at her - as her body looks like that of my 12 year old and her friends. Not sexy!! They need a WOMAN, like Kim Kardashian all the way.

lol megan fox is not BORING stop critisizing lol

Yeah they are both very good looking people. Megan's very sexy from the waist up but her bottom half leaves something to be desired. I would opt to put a much sexier siren to represent this line (for example Kim Kardashian). It feels like I'm looking at a 12 year old from the waist down, to get your get your attention you need a serious sex kitten with a much more womanly figure. Cristiano has an incredible body, seriously athletic and built right in all the right places. The only thing with him is I see a lack of confidence in his shots, maybe because he's not really used to modelling but kicking some serious butt on the soccer field.....I'm just saying.

Yeah! Megan's facial expressions are similar. It doesn't matter, she is absolutely gorgeous!!! She is one of the most beautiful girls that's I've seen so far.

And for the Dude. He is not bad at all. compared to Beckham. Their are so many sexy celebrities out there that do much better.

Yeah! Megan's facial expressions are all similar. But it doesn't matter she so gorgeous to look at the way she is. She is one of the most beautiful stars that I've seen.

Yeah, Megan's facial expressions are all very similar, but sometimes that's what the photographer tells the models to do. Most designers would rather keep the focus on the clothes rather than the girl wearing them so they intentionally instruct models to keep their faces very neutral. I think the shots are all gorgeous and love the B&W treatment on the entire shoot. Classic!

i agree!!!

Dude looks like a lady.

....dido for Cristiano too!

I agree, Megan Fox DOESN'T change her facial expression.....sexy/hot bod but BORING!

well personally megan fox doesnt change her facial expression, yes she looks amazing.. i do believe everyone knows she is really gorgeous.. but you need more then just good looks to get you places, i think she needs to play around a little more, and find some other expressions to use.. all of her pics have a straight face, with her mouth partly open. i think that she could do a little more then that

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